Published : 07/20/2018
Summer is in full swing – every day right now is a blue sky kissed by the sun. We could almost get used to this Mediterranean like weather. And knowing what winter feels like, we absorb the warming sun with every breath of our skin. Though of course, as Europeans we are not optimally adapted to this degree of sun exposure and a lot of us not only suffer from the heat, but also from the annoying necessity to apply sun cream.
How would you feel if you could protect your skin from getting sunburned without having to apply a chemical cream every so often? The only favour you would be asked to do is to take a small dose of Astaxanthin every day – a naturally occurring carotenoid - and as a bonus on top you not only naturally brighten up, nourish and rejuvenate your skin, but also boost your immune system and counteract dangerous oxidative stress in your body.
Astaxanthin is a carotenoid, and scientific evidence has confirmed it to be the most potent antioxidant that mother-nature produces! Carotenoids are pigment colors that give your fruits and veggies their vibrant colours and support good health. Carotenoids are rich in antioxidants and vitamin A and are critically important in protecting plants from the damage of light and polluted oxygen, when they undergo the process of photosynthesis. Thus, by consuming plants that house these wonder pigments, we may benefit just the same.
The red Astaxanthin, also known as the “king of the carotenoids”, is responsible for turning the flesh of salmon, crab, lobster and shrimp into a bright pink colour. In the animal kingdom, the highest concentration of astaxanthin is found in the muscles of salmon, where it is believed to be the driving force of the remarkable endurance these animals need in order to swim upstream. And it is now scientifically proven that astaxanthin has the ability to protect also human skin cells from sun damage and oxygen pollution. In nature, astaxanthin is produced by the micro-algae Haematococcus pluvial as a survival mechanism to act as a protective shield from ultraviolet radiation. So by ingesting it, think of it as becoming an internal sunscreen protecting you from the inside-out.
Astaxanthin, with no doubt, is the leading hero of internal antioxidants with regard to UVA + UVB protection and in addition acts as an important safeguard from free-radical scavenging. Thus, astaxanthin is a prime actor in reducing oxidative stress in your body, a state that is directly associated with increased risk for accelerated cell aging and cancer. Astaxanthin has been identified to be 65 times more powerful than Vitamin C, 54 times more powerful than beta-carotene and 14 times more powerful than Vitamin E.
In short, astaxanthin, is one of the few magical substances that is about to change your life and skin forever. Your next home-stay summer is therefore guaranteed – and you will walk out of it with a beautiful glow, feeling renewed and empowered.