Hidden sugar bombs

Published : 04/06/2018

Hidden sugar bombs

At no time in history, have consumers been more at risk of being cheated at large scale by food manufactures than today. No other market is so susceptible to hidden agendas than today’s food market. What is shocking is that it happens at the expense of consumer health, which, on a global scale, has never been worse. What is even worse is that buyers are most often taught to believe they are buying something healthy, while in fact, they are not. Consumer trust is being misused and exploited to ultimately raise profits. The fact that the average American sugar consumption increased from about 8 kg of sugar per year in the middle of the 19th century to about 68 kg today, already hints at the obvious: that we are dealing with mostly hidden sugar sources in our every-day foods that we are not really aware of.

We are being misled and blinded on a daily scale by the food packaging industry, who has the impudence to market and sell their products in a way that does not correspond to their actual content and most often causes health, - deficits rather than benefits. From breakfast granolas, salad dressing or innocent-looking yoghurts – “ready-to-eat” foods most often contain high amounts of hidden sugars despite their healthy looks.

Shockingly enough, 150 grams of fruit yoghurt may contain up to 6 cubes of sugar in order to imitate the desired aroma and flavour composition. This amount corresponds to about 20 grams of sugar. If one takes the health guidelines of the World Health Organisation WHO serious, one should consume only about 25 grams of sugar per day, which would therefore be already used up by a single cup of fruit yoghurt. The by far biggest cheaters are the adverted half-fat yoghurts that may contain up to 180% more sugar than their full-fat Greek alternatives, because the missing fat has to be compensated by higher amounts of sugar to make-up the flavour profile.

Also, ready-made fruit juices and the all so popular smoothies contain critical amounts of added sugar, not to mention their naturally high amounts of fruit sugar. In any way, it is better to eat fruits than to drink them, in order to benefit from the rest of their health-promoting ingredients such as fibres that are otherwise being lost.

Already pre-made salad dressing are another common undreamed source of sugars, the same applies to packet soups, sauces of all kinds or dips. Lastly, it should be mentioned that breakfast granolas that often promise to be the best and healthiest way to kick-start your day, are loaded with sugar. It is well worth taking a look at the small prints of the smart and healthy-looking packages to realize what they actually contain. By the way, this year’s officially elected “most eyewashing” package is Dr. Oetker’s VITALIS fruit müsli. Despite the apparently same appearance, the müsli not only contains 100 grams less content, but moreover more sugar and less wholegrains. And grotesquely enough it was being advertised as containing an “improved recipe”..

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