Published : 10/30/2018


Coke is the „bad-boy”amongst official soft drinks. The fact that coca cola contains as much as 10.6 Grams of sugar per 100 Millilitres, or 35 sugar cubes per litre, has by now become “common knowledge” that outrages almost no one anymore. Anyone who drinks coke, knows that he drinks sugar. Much worse are therefore all those soft drinks and the increasingly popular fruit juices that claim to be healthier, but in fact are the exact opposite. The hidden agenda of today’s food market has never been worse. What is shocking is that it happens at the expense of consumer health. The fact that the average American sugar consumption increased from about 8 kg of sugar per year in the middle of the 19th century to about 68 kg today, already hints at the obvious: that we are dealing with mostly hidden sugar sources in our every-day foods that we are not really aware of.

Especially kids are an easy target: as soon as the packaging looks colourful and cheerful, they have won them over. Amongst teenagers it is the more and more popular energy drink that triggers the buying. Though their sporty and fitness enhancing image is deceptive: as much as 16 Grams of sugar are hidden inside 100 Millilitres of this energy-boosting drink.

Also, ready-made fruit juices and the all so popular smoothies contain critical amounts of added sugars. Smoothies may contain up to 11 Grams of sugar per 100 Millilitre – more than coke! In ready-made orange juice, you will find 9 Grams of sugar / 100 Millilitre.

The health organisation ‘Foodwatch’ has examined 600 soft drinks according to their sugar content and has shown that they make up the worst hidden-sugar-bombs in our food market. One could think that the rising awareness in health and diet of the past few years has motivated less sugar to be circulating in our society. According to Foodwatch the opposite is happening: since their last study in 2016 the sugar content has hardly been reduced. More than half of the examined drinks are critically over-sugared.

Britain has introduced a soda-tax for everything that contains more than the allowed 4 cubes of sugar per glass. Foodwatch is applying pressure to the German government to follow the lead. It forces producers to come up with new recipes.

The World Health Organisation recommends not more than 6 tablespoons of sugar (or 25 Grams) per day. This is often already achieved by only drinking a single soft drink. Drinking without sugar – is the idea we follow at eat. Our refreshing summer ice tea will soon be accompanied by heart-warming sugar-free winter teas.

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